Alright, marketing mavens, gather around. We’re cracking open the secret vault of what skills employers crave in 2024. We’re talking about the golden tickets that’ll have recruiters singing your praises like Beyonce at karaoke night.
The Marketing Skills Golden Tickets
Think of these skills as your backstage pass to the marketing VIP lounge:
Social Media Marketing
Think you’re the queen or king of memes and witty tweets? Put those fingers to good use! Craft killer content that engages the audience, builds communities, and makes brands go viral like a TikTok dance challenge. Don’t forget other popular social media channels like Facebook, Instagram, Pinterest, YouTube, Threads, and X (Twitter) which give you the first golden ticket.
Content Marketing and Storytelling
Ready to get a second ticket?
Forget dry press releases and snooze-inducing brochures. This is where you become a word ninja, weaving tales so captivating your audience needs to remember to hit the snooze button on their workday. Craft blog posts that crackle with energy, videos that tug at heartstrings, and social media stories that make them scroll and say “WHOA”. Do you wonder what to know when creating content? 1) Target audience, 2) What they care about, and 3) What types of content are likely to engage them.
Marketing Analytics
For this ticket, little time forget “likes” and “shares” - it’s time to track what truly matters ROI. Learn to translate clicks into conversations, measure campaign effectiveness with laser precision, and demonstrate the bottom-line impact of your marketing efforts. Become a data-driven alchemist, turning raw numbers into business gold and proving your values as a revenue-generating marketing asset.
Search Engine Optimization (SEO)
Imagine your work being the first face someone sees when they Google the informational keyword “Tips and Tricks for Job Seekers 925”. SEO is the secret sauce that makes that happen. Here are 3 SEO directions: 1) On-page 2) Off-page and 3) Technical SEO. Master the art of keyword research, website optimization, and content creation that Google loves, and watch your website climb the search engine result page (SERP) ladder like a determined squirrel.
Paid Advertising
Meta (Facebook) Ads got you stumped? Does Google Ads and Bing Ads look like a foreign language? Fear not future media buyers! Mastering paid advertising platforms like a pro is a skill that will give you raining down leads on your work like confetti at a unicorn party.
Email Marketing
Don’t let the “spam” label fool you. Email marketing is like a personalized conversation with your audience when done right. Craft compelling subject lines, and write emails people want to read and open! Turn your inbox into a lead-generating goldmine. Do you know the top 3 email marketing campaign tools? Here are: 1) Mailchimp, 2) Klaviyo 3) Drip. Don’t forget to create a fancy email template theme for your receivers.
Customer Relationship Management (CRM)
Think of CRM as your digital BFF for managing customer relationships. Learn to use it like a pro, and you’ll be keeping customers happy, resolving issues like superheroes, and turning them into brand loyalists faster than you can say “happy to help”.
Video Making
Not required but good to know. Forget shaky phone footage and bad lighting. Learn the basics of video editing, storytelling, and production, and you will be churning out engaging videos that capture attention and boost engagement. Wondering where to learn and start video editing? Try CapCut.
AI Prompts Master
The future is here, and it’s powered by AI. Learn to use AI writing tools and prompts to your advantage, generate creative content faster than a caffeinated hummingbird, and become the ultimate marketing efficiency machine. Seeking AI chats? Stay here. Look at the top 3 AI rockets
1) ChatGPT
2) Google Bard
3) Microsoft Copilot.
3 Bonus Skills
1) Meme Master
Weaponize your humor! Craft viral memes, engaging audiences and boosting your work’s coolness factor. Just remember, great meme power comes with great responsibility.
2) Automation Ninja
Free yourself from mundane tasks! Master marketing automation tools to conquer data, schedule social media, and launch email and ad campaigns on autopilot. Become the Iron Man of efficiency, but remember, even the most powerful AI needs a human touch.
3) Trend Whisperer
Forget boring words, you talk in #tags! Do you know what makes people laugh, sing, and share online? Like the superhero who saves everyone from boring posts! Do not fall behind the trends, look like the collections that Zara makes every season.
Know That HR Managers Are Looking For You
So you’ve got the skills, the passion, and the memes to make any marketing campaigns perfectly. Make sure your amazingness is out for the HR managers to see!
Highlight your skills and experience in your resume, in a way that makes your resume scream “hire me!”
LinkedIn is your professional background, so make it shine! Showcase your work, connect with industry peeps, and participate in relevant groups.
Apply, Apply, Apply! Don’t be shy, submit your applications to those dream jobs. The worst they can say is no, and who knows, you might just land your marketing dreamland gig!
Become An In-Demand Marketing Professional
We've already made 13 golden tickets to give away for free in the giant room of the 925Recruitment’s blog. Stay ahead of the curve by devouring online courses like a hungry panda at a bamboo buffet. Industry publications can be your daily vitamins, but skip the trade show gossip mags, that are just empty carbs for your brain.
Don’t forget, our job board beckons, with treasures to unfold,
Click away, your dream awaits, a story to be told!
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